When you receive the 2026 Haidian Marathon number bib, what you hold in your hand is not just a participation credential, but an all-district pass covering consumption, cultural tourism, mountains, waters, and cultural heritage.
In golden autumn October, come to Haidian to run and explore, experiencing the unique Haidian Marathon event experience.
Number Bib as Welfare Voucher: Enjoy Exclusive Courtesies at Ten Major Commercial Districts
Multiple Benefits Accompany You Throughout the Journey
Ten core commercial districts including GR Shopping Mall, Wukesong Wanda Plaza, Zhongguancun ART PARK, Qinghe MixC, and Haidian Joy City are fully linked. Participants can enjoy exclusive discounts, lucky free orders, in-store gifts, and value-added services with their Haidian Marathon number bibs, with benefits covering pre-race, during-race, and post-race periods.
The event will also make differentiated layouts according to the characteristics of different commercial districts. For example: the central commercial districts focus on tech consumption and trendy experiences; the southern commercial districts highlight sports socializing and nighttime consumption; the western commercial districts focus on parent-child family interactive experiences; and the northern commercial districts leverage the agglomeration effect of newly opened commercial landmarks to capture event spillover traffic, forming an event consumption pattern of "north-south resonance and multiple points blooming".
Enjoy Haidian's Mountains, Waters, and Cultural Heritage: Abundant Cultural Tourism Benefits Go Live
A Haidian Marathon connects the beautiful moments before and after the race. Why not slow down and follow the race trajectory to understand Haidian. The event integrates high-quality cultural tourism resources across the district, preparing rich exclusive benefits for participants to unlock Haidian's diverse scenery.
1. Quality Hotel Discounts
Empark Grand Hotel Beijing, Hilton Garden Inn Beijing Haidian Daoxiang Lake, Taishan Hotel, Yourongju Hotel, and 11 other hotels offer exclusive room rates for runners, with value-added services including late check-out, dining discounts, free swimming, and car washing, ensuring proper arrangements for race travel itineraries.
2. Mountain and Water Scenic Spot Benefits
The Old Summer Palace, Fenghuangling, Dajue Temple in the Western Hills, Baiwangshan Forest Park, Western Hills (Xishan) National Forest Park, Yangtai Mountain, and Daoxiang Lake — seven scenic spots have respectively introduced preferential policies. Participants and accompanying persons can enter for free with the Haidian Marathon number bib. Among these, Yangtai Mountain Scenic Spot also offers a buy-one-get-one-free coffee deal, and Daoxiang Lake Scenic Spot offers participants a 10% discount on select products from the official WeChat mall of certain hotels.
3. Cultural Heritage Block Courtesies
Participants and accompanying persons can visit the Zhongguancun Village History Museum and the Old Summer Palace Museum for free with the Haidian Marathon number bib; enjoy a 15% discount on shopping and tech experience projects within the Old Summer Palace scenic area; enjoy discounts ranging from 15% to 50% on designated products at the "Wuyi Coffee" shop in the Three Hills and Five Gardens Cultural and Arts Center and the "Encountering the Summer Palace" coffee shop in the Old Summer Palace; enjoy discounts ranging from 12% to 20% at "Haidian Gifts" stores; and enjoy a second-drink-half-price offer on select beverages at the Arctic Ocean shop on Tongqing Street.
4. Three Themed Cultural Tourism Routes: Roaming Haidian's Mountain and Water Scenic Spots
The event organizing committee has planned three characteristic travel routes combining the race course direction, allowing runners to deeply explore Haidian's scenery along the race footprint after the race.
Sci-Tech Innovation Tracing Route
Zhongguancun No. 1(Start/Finish Line) → Yongfeng Industrial Base/Aerospace City → Xibeiwang MixC → Haidian Joy City.
On race day, check in at the start/finish line at Zhongguancun No. 1, stop by the park's sci-tech innovation exhibition hall along the way, feel the awe of over a thousand sci-tech enterprises gathering, and also go to Xibeiwang MixC and Haidian Joy City for shopping and dining.
Golden Rice Field Pastoral Route
Shangzhuang Reservoir → Nalan Xingde Historic Relics Exhibition Hall → Peripheral Area of Cuihu National Urban Wetland Park → Daoxiang Lake → Xiaojiahe Park • "In the Clouds+Wuxiang Bookstore".
Here you can admire the golden rice fields of the northern water town, enjoy the breeze at Shangzhuang Reservoir, taste farmhouse stove fish, experience Nalan culture, and also enjoy the stunning sunset and check in at the characteristic bookstore "In the Clouds+Wuxiang Bookstore" at Xiaojiahe.
Western Hills Oxygen Bar Route
Wenyang Road Race Course Section → Beijing Fenghuangling Scenic Area → Yangtai Mountain Natural Scenic Area → Wenquan Town.
This area is close to the foot of the Western Hills, with distinct layers of forest colors, streams paired with natural oxygen bars — mountain climbing and hiking are both excellent choices. When tired, you can also visit the national-level intangible cultural heritage — Cao Family Kite Intangible Cultural Heritage Workshop, and experience the fun of hand-painting kites.
Sci-Tech Innovation Treasures Gather for a One-Stop Experience of Haidian's Innovative Vitality
At the 2026 Haidian Marathon Carnival, the event organizing committee will gather a batch of local characteristic brands rooted in Zhongguancun, bringing diverse experiences in frontier technology, beauty and cultural creativity, and specialty agricultural products.
Haidian Characteristic Brands Make Their Debut
Sci-tech innovation enterprises such as LOVEAXI, FoloToy, and WISDOM ACHIEVE will exhibit AI robots, quadruped bionic devices, and intelligent wearables. Bloomage Biotech's skincare products, JOVAN's cultural and creative treasures, and Grassland Legend's regional agricultural products will also make their simultaneous debut.
During the event period, all partner enterprises will open interactive experiences, on-site sales exhibitions, and prize draw activities. Runners and citizens can experience up close the unique charm of Haidian's integration of "sci-tech innovation+sports+cultural creativity".
A marathon is far more than a 42.195-kilometer race. Here, you can step onto a flat professional course where PBs are easily achieved, shuttling through sci-tech innovation parks and wetland scenery. After crossing the finish line, one number bib takes you to commercial districts, scenic spots, cultural heritage venues, and specialty products, completing a full experience of "running+traveling".
