From “New Species” to Product Matrix! “The Night of Haidian” Witnesses Enterprise Growth—
SOURCE: Beijing Haidian
Instantly swapping ethnic costumes, transforming into cartoon protagonists.. . On September 11, at “The Night of Haidian” event of the 2026 CIFTIS, a continuous stream of guests gathered in front of the Guoshu Technology booth.
Inside the holographic cabin, a digital human is introducing the “Three Zones, Two Wings” development blueprint and construction context of the Centennial Jingzhang AI Innovation Belt in both Chinese and English. In another experience zone, guests stand still for a few seconds, and a 1: 1 replicated 4K ultra-high-definition naked-eye 3D “digital self” appears before their eyes. Someone exclaimed: “It's just like a twin! ”
This is not the first time Guoshu Technology has come to “The Night of Haidian”.
The Company's Chairman Yuan Guoshu told the reporter that in 2024, the Company's technology-selected OBVerse Holographic Cabin made its debut at “The Night of Haidian”, and the Haidian digital human “Hai Xiaoshuang” it showcased left a deep impression.
“Over the past two years, relying on Haidian's strong entrepreneurial atmosphere, we have achieved the leap from technology prototype to commercial implementation”, Yuan Guoshu said. Returning to “The Night of Haidian” two years later, the holographic cabin has evolved from a single product to a product matrix covering multiple scenarios including replicated digital humans, 3D cartoon image generation, and AI costume swapping.
Meanwhile, Guoshu Technology has actively built up its intellectual property portfolio centering on the “OBVerse Holographic Cabin”, laying a compliance foundation for product implementation and going global.
Following Yuan Guoshu's gaze, not far away, the AI Outfit Changing All-in-One Machine is similarly surrounded by a crowd of experiencers.
The reporter saw on-site that the “OBVerse Holographic Cabin AI Outfit Changing All-in-One Machine” supports multi-themed virtual costume swaps including ethnic costumes, opera costumes, and astronaut suits. Guests need not wear physical costumes or change makeup; they simply stand in the designated area to complete the shoot, and the system rapidly generates a 4K ultra-high-definition naked-eye 3D costume-swapped image, achieving “one-second travel through ancient and modern times”, and intuitively experiencing the charm of excellent traditional Chinese culture empowered by AI.
After completing the experience, guests can also scan a code to save the high-definition original image, and print physical photos on-site as keepsakes, bringing this special digital experience back to their own countries and cities. “The entire process builds an “Experience–Retention–Sharing” closed-loop communication cycle. We hope to make the dissemination of excellent traditional Chinese culture more efficient, more fun, and more vibrant”, Yuan Guoshu said.
It is understood that this AI Outfit Changing All-in-One Machine is a lightweight innovative product launched by Guoshu Technology based on the holographic cabin's replicated digital human technology, and also a landing achievement of generative artificial intelligence in the graphics and image field. The equipment has a more flexible structure, facilitating mobile deployment, and can be adapted to multiple scenarios such as science and technology museums, commercial complexes, cultural tourism scenic spots, and campus science education bases, providing lightweight, replicable digital interactive solutions for different events.
Another product, the “OBVerse 3D Cartoon Face Swap”, brings guests a novel experience of “transforming into a cartoon protagonist in one second”.
The product relies on the holographic cabin's replicated digital human technology, integrating computer vision, real-time motion capture, and AI image generation technologies, capable of generating 3D cartoon-style digital human images in real time. It supports scanning a code to save high-definition original images and printing physical photos on-site, allowing technological achievements to spread widely through fun interactions. This product is popular among families with children, young people, and especially anime enthusiasts.
A foreign guest, after experiencing it, held the printed photo and praised it repeatedly, expressing the wish to bring this special digital experience back to his own country.
Yuan Guoshu told the reporter that the Company's products have currently been implemented in multiple venues including the Central Committee of the China National Democratic Construction Association History Museum, Sichuan Science and Technology Museum, Xinjiang Science and Technology Museum, Xiangyang Science and Technology Museum, and Hotan Science and Technology Museum. They have successively appeared at events such as CIFTIS, the Zhongguancun Forum, National Intellectual Property Publicity Week, Beijing International Science and Technology Industry Expo, and National Science Popularization Month, receiving unanimous praise from audiences at home and abroad, and have also been exported to Europe, India, and other countries and regions.
“Two years ago, it was still a ‘new species' carrying industrial layout visions. Today, as we return to ‘The Night of Haidian', we hope through this platform to let more partners see Guoshu Technology's product matrix and link with the global market”, Yuan Guoshu reflected. “In the future, the team will continue to take root in Haidian's sci-tech innovation soil, continuously iterate the holographic cabin series products, and drive more digital technology achievements from Haidian to the global market”.
From debut to return, “The Night of Haidian” is like an old friend, accompanying Haidian enterprises as they grow step by step.
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