On September 11, 2026, “The Night of Haidian” event of the 7th China International Fair for Trade in Services (hereinafter “CIFTIS”) was held at the Longhui 1910 Cultural and Creative Industrial Park. “The Night of Haidian” is an iconic business exchange event created by Haidian District for global investors during CIFTIS. This year’s event, themed “Slightly Tipsy, Just Right to Talk”, creates an open and relaxed exchange atmosphere. Through investment value promotion, policy releases, achievement displays, enterprise signings, roadshow negotiations, and other segments, it centrally showcases Haidian’s trade in services development achievements, investment opportunities, and internationalized service ecosystem.
At “The Night of Haidian” venue
The Haidian District Administration for Market Regulation successfully held an advertising industry thematic exchange event. This event was jointly planned and organized by the District Administration for Market Regulation and the China Advertising Association, inviting global advertising industry leading enterprises such as BBDO, SG Group, and Publicis Group, as well as well-known brands, top media, and advertising agency enterprises within the district including Douyin, Xiaomi, Meituan, and iQiyi, with a total of 20 units participating. Sui Xiaofeng, Member of the Standing Committee of the District Committee and Vice District Mayor, presided over the event. Zhang Guohua, President of the China Advertising Association, Nie Junjie, Secretary of the Party Group and Director of the District Administration for Market Regulation, and the person in charge of the Zhongguancun Science City Investment Service Center attended, discussing new trends, new opportunities, and new developments in the advertising industry with enterprise representatives.
Prior to the event, the District Administration for Market Regulation proactively connected with participating enterprises, assessing enterprise needs and planning achievement displays, making ample preparations for in-depth negotiation and exchange. At the event venue, enterprise-friendly service gift packages were distributed to participating enterprises, containing the “‘Innovation Partners' Enterprise Development Service List”, helping attending guests gain an intuitive understanding of Haidian District's enterprise-friendly policies.
This advertising industry thematic exchange event not only fully demonstrated Haidian's policy, technology, and resource advantages to leading domestic and international advertising enterprises, but also built a dialogue platform for participating enterprises to exchange experiences, incubate cooperation projects, and drive quality upgrading of the advertising industry.
Moving forward, the District Administration for Market Regulation will leverage the regional advertising industry's development advantages, rely on Zhongguancun's innovation resources, continuously build industry exchange and resource matchmaking platforms, and promote the high-quality development of Haidian District's advertising industry toward specialization, digitalization, branding, and internationalization.
