The 2026 Haidian 3x3 Super Championship has officially commenced, with its opening matches thrilling spectators at Zhongguancun Square. Guided by the Chinese Basketball Association and Beijing Municipal Social Sports Administration Center, the event is hosted by Haidian District Bureau of Sports. Aligned with the national initiatives for national fitness and the revitalization of the three major ball sports, the tournament integrates basketball culture into the development of this tech innovation hub. It has gathered basketball enthusiasts from across the country to showcase their passion on the court. The competition will run until August, fueling this summer's fitness enthusiasm.
A Court for Players from All Walks of Life
Under the theme Hi Haidian, Go Global, this year's event has been fully upgraded. It features eight competition categories, with newly added divisions including the Elite Group, Open Women's Group and Primary School Girls' Group. The expanded categories enable basketball players of all skill levels to compete and shine.
Event services have also become more thoughtful and attentive. In addition to continuing to provide exclusive participant kits, this year introduces a new official player portrait service to capture the thrilling moments on the court. Meanwhile, the tournament retains direct qualification spots for international competitions, allowing local grassroots players to start their journey on the Haidian courts and advance to higher-level professional competitions, thereby creating pathways for grassroots players to advance.
Many seasoned local basketball enthusiasts have noted that being able to participate in high-caliber community basketball tournaments right in their own backyard not only allows them to hone their skills and improve their game but also helps them connect with fellow players, significantly enriching their daily cultural and recreational lives.
"Jersey Economy" Drives Consumption
This year's tournament innovatively expanded its venue layout, making its debut in the core innovation zone of Zhongguancun. By actively implementing the development strategy of bringing sports events into commercial districts, neighborhoods, and scenic areas, the event brought the vibrant world of street basketball to this hub of innovation, creating a uniquely distinctive new urban sports consumption experience. During the opening ceremony, traditional folk music performances and themed performances showcasing sports culture through the decades took turns captivating the audience, delivering an immersive audiovisual experience.
According to reports, during the preparation and hosting of the event, Haidian Subdistrict and other local authorities fully exercised their jurisdictional responsibilities, comprehensively coordinating resources from all parties to ensure security on and off the courts, manage crowd flow, and maintain order, striving to create a safe, stable, clean, orderly, civilized, and harmonious event environment.
Furthermore, the event showcased heartwarming connections. Capitalizing on the opportunity for East-West collaboration between Beijing and Inner Mongolia Autonomous Region, a delegation of teachers and students from the Horqin Right Middle Banner of the Xing'an League in Inner Mongolia Autonomous Region, traveled thousands of miles to attend the games and engage in cultural exchange.
At the same time, the event launched a new "jersey economy" model. Participants, by presenting or wearing their official tournament jerseys, could enjoy free admission to multiple forest parks within the district and receive exclusive discounts on dining and shopping in the district's core commercial areas. This effectively stimulated the local cultural and tourism consumption market and vigorously promoted the deep integration of culture, commerce, tourism, sports, and exhibitions. Many participants praised the event, noting that Haidian not only delivered professional and well-organized competition management with thoughtful and comprehensive support services but also allowed them to explore the urban scenery together after the games, immersing themselves in Haidian's unique cultural atmosphere—making for a truly fulfilling experience.
Tournaments Empower High-Quality Development
After years of dedicated refinement, the Haidian 3x3 Super Championship has earned full recognition from the Chinese Basketball Association for its professional and standardized operations and its vibrant and passionate sporting atmosphere. This year's tournament features an extended schedule with a dense lineup of matches. Following the opening game, the competition will continue to take place across various venues, including campuses, professional sports arenas, and large commercial complexes, ensuring a continuous series of thrilling basketball showdowns.
A representative from the District Bureau of Sports stated that establishing a locally distinctive "3x3 basketball" brand event is not only a practical measure to enrich the public's cultural and recreational life and strengthen the foundation for national fitness development, but also a key strategy for integrating urban resources through sports events and enhancing Haidian's reputation as a city of culture and sports. Moving forward, Haidian District will continue to optimize the event's operational model, diversify the content of public sports activities, and deeply explore the multifaceted social value of sports. By harnessing the uplifting vitality of sports, the district aims to inject strong momentum into the region's high-quality development.
