WTCF BEIJING FRAGRANT HILLS TOURISM SUMMIT 2026

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WTCF Beijing Fragrant Hills Tourism Summit 2026 Successfully Concludes

On June 3, the WTCF Beijing Fragrant Hills Tourism Summit 2026 concluded. Guo Huaigang, Secretary-General of the World Tourism Cities Federation (WTCF), attended together with representatives and guests from various countries, witnessing the successful conclusion of this international tourism event. Qi Huichao, Member of the Standing Committee of the Haidian District Committee and Head of the Publicity Department, presided over the closing ceremony.
World Tourism Cities Federation Unveils Permanent 'Member House' Platform in Beijing

On June 1, during the WTCF Beijing Fragrant Hills Tourism Summit 2026, the unveiling ceremony of the World Tourism Cities Federation "The Member House" and a site visit by summit guests were held in Beijing, with 81 member representatives from 36 countries in attendance.
Vice Mayor of Fez, Morocco: Morocco and China Are Very Good Friends! A Moroccan Traveler Visited China as Early as the 14th Century

On June 2, the WTCF Beijing Fragrant Hills Tourism Summit 2026 opened at Zhongguancun International Innovation Center. Aziz Lebbar, Vice Mayor and Councilor of Fez, Morocco, mentioned in an interview that Morocco and China are very good friends. As early as the 14th century, the Moroccan traveler Ibn Battuta visited the land of China along the Ancient Silk Road, becoming a friendly envoy connecting China with Africa and the Arab world.
Beijing Received 5.48 Million Inbound Tourists in 2025, Up 39% Year-on-Year

On June 2, the WTCF Beijing Fragrant Hills Tourism Summit 2026 opened at Zhongguancun International Innovation Center in Beijing. Themed “Smart Tourism Better Future”, the summit attracted representatives from 56 countries and regions and 73 cities across the globe, who discussed the transformation trends and development strategies of the global cultural and tourism industry in the digital and smart era.
Voices from the WTCF Beijing Fragrant Hills Tourism Summit: China’s Tourism Payments Are Seamless, Convenient and Secure

On June 2, the 2026 WTCF Beijing Fragrant Hills Tourism Summit opened. At the Special Forum on Tourism Facilitation held on the afternoon of the June 2, multiple guests delivered insightful views and contributed ideas and recommendations to advance tourism facilitation.
Future Tourism, Smart City Renaissance — 2026 World Mayors Dialogue • Beijing Held at WTCF Beijing Fragrant Hills Tourism Summit 2026

On June 2, the “2026 World Mayors Dialogue • Beijing” of the WTCF Beijing Fragrant Hills Tourism Summit 2026, co-hosted by the World Tourism Cities Federation (WTCF) and the Information Office of Beijing Municipal People’s Government and themed “Future Tourism • Smart City Renaissance”, was held at Zhongguancun International Innovation Center.
The English edition of Haidian District cultural tourism promotional film “Mountains and Rivers Merge Into the Ocean” has been officially released! We invite global travellers to Explore Haidian, Enjoy Haidian, Embrace the Future

The English edition of Haidian District cultural tourism promotional film “Mountains and Rivers Merge Into the Ocean” has been officially released! We invite global travellers to Explore Haidian, Enjoy Haidian, Embrace the Future
Smart Tourism Better Future, Global Guests Gather in Beijing — Grand Opening of the 2026 WTCF Beijing Fragrant Hills Tourism Summit

On June 2, the 2026 WTCF Beijing Fragrant Hills Tourism Summit opened at Zhongguancun International Innovation Center in Beijing.
Breathtaking! Can you “meet” national treasures of the Palace Museum via heart rate? This “time-travel” experience is full of hardcore romance!

Gently touch the high-definition replica pages of “Yongle Encyclopedia”, and the ink fragrance of 600-year-old ancient books seems to waft over; place your hand on the exhibition case to awaken a national treasure of the Palace Museum; the robot band plays “Glory Years”, with amazingly precise drum beats...
Beijing Tops Global Digital Tourism Leading Cities List with Launch of Top 10 Cultural and Tourism Technology Application Scenarios

The WTCF Beijing Fragrant Hills Tourism Summit 2026 opened in Beijing on June 2. The 2026 Global Smart Tourism Destination Competitiveness Report released at the summit shows that Beijing ranks first on the Global Top 10 Digital Tourism Leading Cities list.
International Guests Laud China’s Culture and Tourism: Visa-Free Policy Drives Growth in International Visitor Numbers

On June 2, the WTCF Beijing Fragrant Hills Tourism Summit 2026 opened at Zhongguancun International Innovation Center in Beijing. Gloria Guevara, Chief Executive Officer of the World Travel & Tourism Council (WTTC), called on leaders from all countries and cities at the conference to understand the work China has undertaken and all policies currently being implemented. For example, China has introduced a visa-free policy for 55 countries, which has driven the growth in international tourist numbers. Meanwhile, China has also invested in infrastructure, enhanced connectivity, and delivered the best performance.
Guidebook of Fragrant Hills Tourism Summit 2026

Covering an area of 5.99 hectares and a total construction area of 65,000 ㎡, Zhongguancun International Innovation Center (ZllC) is located in the core area of Zhongguancun Science City. It is a new-type complex for the convention and exhibition industry that integrates conference, exhibition and catering services. And the center is invested and constructed by Zhongjie (Beijing) Development and Construction Co.,Ltd, and operated and managed by the Beijing Capital Group Exhibitions and Events.
Beijing’s Top 10 Cultural and Tourism Technology Application Scenarios Unveiled! Haidian’s Cutting-Edge Technology Illuminates a New Vision for Smart Tourism —

At the Opening Ceremony of the 2026 WTCF Beijing Fragrant Hills Tourism Summit, the conference unveiled Beijing’s top 10 cultural and tourism technology application scenarios in video format, using the journey of virtual digital human travel blogger Luke in Beijing as the narrative thread.
Beijing summit maps digital future of tourism

The 2026 World Tourism Cities Federation Beijing Fragrant Hills Tourism Summit will be held in Beijing from June 1 to 4, as global tourism continues its robust recovery while embracing rapid digital transformation.
The 2026 Fragrant Hills Tourism Summit Is Coming! Beijing’s top 10 technology application scenarios in the culture and tourism sector to be unveiled

This summit puts forward the concept of “Future Tourism” for the first time in the global tourism industry. The summit will release a series of outcomes including the “2026 Global Smart Tourism Destination Competitiveness Report”, the “Beijing Initiative” and the “Beijing’s top 10 technology application scenarios in the culture and tourism sector”, providing references for the digital and smart transformation of tourist cities worldwide.
The 2026 Beijing Fragrant Hills Tourism Summit is approaching! Explore three treasured tour routes to discover Haidian’s past, present and future

When the evening breeze of millennia-old gardens meets the everlasting innovation wave of Zhongguancun; when the cultural heritage of the Three Hills and Five Gardens converges with the trending tide of digital intelligence, Haidian is embracing a global cultural and tourism rendezvous.
How Will Global Tourism Adapt to the Digital Intelligent Era? — The 2026 Fragrant Hills Tourism Summit Nears Opening, with Representatives from Over 50 Countries Seeking Solutions

The 2026 WTCF Beijing Fragrant Hills Tourism Summit will be held in Beijing from June 1 to 4.Currently, the global tourism industry is staging a strong recovery, and digital intelligent technologies are integrating more rapidly and deeply with the cultural and tourism sector. Adapting to changes and leading future development has become a core topic for the international tourism community.
The 2026 Beijing Fragrant Hills Tourism Summit is approaching, and global-minded Haidian opens its arms to the world! Come join us to encounter the AI-enabled future.

The 2026 Beijing Fragrant Hills Tourism Summit is approaching, and global-minded Haidian opens its arms to the world! Come join us to encounter the AI-enabled future.
Haidian Extends an Invitation to the World: Explore the Future of Tourism with the Fragrant Hills Tourism Summit

After years away, the Fragrant Hills Tourism Summit is making a return to Haidian. It will be held from June 1 to 4 at the Zhongguancun International Innovation Center. More than 300 industry representatives from over 50 countries will gather there to exchange ideas on how digital intelligence is shaping the future of tourism.
Global Cultural and Tourism Gala "Returns Home" to Haidian! Exploring Smart Tourism Better Future -

The Fragrant Hills Summit Comes Home to Haidian, Delegates from over 50 nations gather to explore the future of tourism.From June 1 to 4,the WTCF 2026 Beijing Fragrant Hills Tourism Summit will be held at Zhongguancun International Innovation Center in Haidian District.

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